In 2006, the National Committee and Tsinghua University Center for Cultural Industry partnered to convene a U.S.-China Media/Culture Policy Forum in New York. American and Chinese media experts met to examine how national and local governments can successfully foster the development of media and cultural industries.

Expanding U.S.-China exchange programs beyond sports and culture, the National Committee and American Society of Newspaper Editors brought the first delegation of journalists from the People's Republic of China to the United States in 1973. Since then, several hundred journalists and media executives have participated in NCUSCR exchange programs and media-related conferences, workshops, and internships.

The Chinese media is giving greater attention to HIV/AIDS, yet it often ignores the effects of HIV/AIDS-related stigma and discrimination. A National Committee exchange program, conducted in the spring and summer of 2006, was designed to highlight the roles that journalists can play in combating stigma and discrimination, call attention to society’s attitudes toward marginalized groups, encourage community involvement in finding solutions and stimulate policy debates on a national response.